Marketing That Reports Real Pipeline, Not Vanity
We run paid, organic, email and lifecycle marketing the way a CFO would audit it: every rupee tracked to a lead, every lead tracked to a deal, every deal tracked to cash. No screenshot dashboards, no impressions theatre, no 'brand awareness' line items hiding a lazy quarter. If it doesn't move pipeline, we kill it.
You don't need more impressions.
You need a pipeline you can forecast.
Most digital marketing reports are designed to keep the agency employed, not to tell you the truth. CTR is up, CPM is down, engagement is 'strong', and somehow the sales team still can't close the month. We build marketing ops the opposite way: start from revenue, walk backwards to the click, and kill every channel that can't justify itself in rupees.
The dashboard says growth, the bank says no
Meta reports 12x ROAS, Google reports 8x, the agency reports a 6x blended number, and your P&L says you lost money. Triple-counted conversions, last-click myopia, and no server-side truth.
Leads come in, nothing closes
MQLs are up 80% and sales is furious because they're all students, competitors, and tyre-kickers. Nobody scored the form, nobody filtered the audience, nobody told the creative team what "good" looks like.
iOS 14, cookie death, and a broken pixel
Your tracking has been quietly bleeding out since 2021. The pixel fires twice on thank-you pages, UTMs get stripped, and half your mobile conversions never come back. Nobody noticed because the dashboard still looks green.
What You Actually Get
No vague deliverables. Here's exactly what lands in your hands.
A single source of truth dashboard
Spend, leads, SQLs, deals, cash — one table, one number per channel, reconciled weekly against your CRM and bank. No more agency PDF vs Google Sheet vs Salesforce fights.
Server-side tracking that survives
GA4 + Meta CAPI + Google Enhanced Conversions wired through a server container. First-party cookies, deduplicated events, offline conversion uploads from your CRM. Built to outlive the next platform change.
A test backlog, not a campaign calendar
Every week: one creative test, one audience test, one landing-page test. Winners promoted, losers killed, learnings logged. Your growth is compounding, not guessing.
CAC, LTV and payback reported weekly
Blended and per-channel. Cohort LTV, not last-month ARPU. Payback in months, not "we think it's profitable". If a channel can't pay back in your window, we say so and turn it off.
A Real Performance Marketing Team
Performance marketing done right takes more than one freelancer running ads from a coffee shop. Six roles you get on every Pillai Infotech engagement.
Paid Media Lead
Google, Meta, LinkedIn, TikTok, YouTube. Runs the spend, owns the ROAS, knows when to scale and when to pull the plug. Has burned their own money on bad campaigns and learned the expensive way.
Marketing Analyst
Owns the data layer, the attribution model, and the dashboard. Builds the weekly reconciliation between ad platforms, GA4 and your CRM. The person who catches the double-counted conversion before you do.
Creative Strategist
Briefs ads against an actual hypothesis, not a vibe. Studies winning creative, writes scripts, directs UGC, iterates on hooks. Treats creative as the #1 lever in a post-iOS14 world.
Tracking & Tag Engineer
GTM server container, CAPI, Enhanced Conversions, consent mode, UTM hygiene, CRM webhook pipelines. The person who makes sure the numbers are actually real.
Lifecycle & Email Lead
Owns the post-click world: nurtures, onboarding, winback, retention. Klaviyo, HubSpot, Customer.io, Braze. Because the cheapest customer is the one you already have.
Growth PM
Runs the test backlog, the weekly review, and the quarterly plan. Keeps the squad pointed at revenue, not at the shiny thing the platform rep pitched this week.
You See Everything. In Real Time.
Every Pillai Infotech project comes with a dedicated client dashboard. Kanban boards, live logs, test results, meeting notes — it's all visible the moment it happens. No status-report theatre, no "we'll get back to you", no surprises at the demo. You work with us like you work with your own team.
Kanban Board, Live
Every epic, every story, every task — visible on your dashboard. Drag, comment, reprioritize. It's the same board our team works from.
Documented Everything
Every decision, spec, API contract, and architecture diagram lives in the dashboard. Searchable, versioned, linked to the tasks they shaped.
Live Logs & Test Results
Build logs, deployment logs, test suite results — streamed to your dashboard the moment they run. You never have to ask "did the build pass?"
Meetings → Tasks, Automatically
Every meeting is recorded, transcribed, and every action point is auto-converted into a tracked task assigned to the right person. Nothing gets lost between calls.
Sprint Burndown & Velocity
See exactly how much work is done, how much remains, and our velocity over time. If a sprint is slipping, you see it the same moment we do.
Comment, Approve, Decide — In-Place
Comment on any task, approve designs, sign off on specs, and raise blockers directly in the dashboard. Everything tied to the work, not buried in email threads.
Marketing Engines We Know How to Run
We pick the playbook to match the business model, not the other way round.
🛒 D2C & ecommerce growth
Meta + Google + TikTok + Klaviyo. Creative-led scaling, AOV engineering, post-purchase nurtures, subscription funnels. Built for the CAC squeeze, not the 2019 easy mode.
🏢 B2B SaaS demand gen
LinkedIn ABM, Google intent capture, content syndication, webinar funnels, SDR handoff. Lead scoring, SQL definitions, closed-loop reporting with the sales team.
🎓 Edtech & high-ticket lead gen
Landing pages tuned for form-fill quality, IVR + WhatsApp routing, counsellor dashboards, enrolment attribution. We've moved the needle on cost-per-enrolment at scale.
🏦 Fintech & regulated categories
Compliance-aware creative, disclosure-safe landing pages, cautious audience building. Lending, insurance, investments — we know what the regulator will flag before you ship it.
🏠 Local & multi-location brands
Google Business Profile at scale, location-level ad accounts, call tracking, offline conversion uploads. For brands with 20 stores, not 2.
🌍 Cross-border & export brands
Multi-currency, multi-market, multi-language. Geo-targeted creative, local payment rails, shipping-aware funnels. Scaling an Indian brand into the US or GCC without burning capital.
The Marketing Stack We Use
Boring, battle-tested tools. We don't chase logos — we chase payback.
Paid Media
Analytics & Attribution
Tracking & Tags
Lifecycle & CRM
A Six-Stage Performance Marketing Process
Built around weekly truth-telling, not quarterly theatre.
Audit & Truth-Finding
We tear apart your ad accounts, pixel, CRM and last 12 months of spend. You get a written report of what's actually working, what's broken, and what's been lying to you.
Tracking & Attribution Rebuild
Server-side container, CAPI, Enhanced Conversions, offline uploads, UTM standard. Reconciled against your CRM until every number ties out to within 3%.
90-Day Growth Plan
Channel mix, budget allocation, creative themes, landing pages, test backlog, lead-scoring model. In writing, with targets, before we spend a rupee.
Launch & Scale
Campaigns go live in cohorts, budgets ramp on evidence, losers get killed fast. Daily pacing checks, weekly reviews, monthly retros.
Creative & Landing-Page Testing
Structured tests every week. Hooks, formats, offers, LPs. Winners documented, losers archived with the reason they failed. Learnings compound.
Weekly Reporting & Decisions
One dashboard, one call, one page of written commentary. What changed, what we're doing about it, what we need from you. No 40-slide deck theatre.
Three Ways to Engage
Marketing engagements don't fit one shape. Pick the one that matches your stage.
Marketing Audit Sprint
Two-week deep audit of your ad accounts, tracking, funnel and reporting. You get a written report and a 90-day plan — whether you hire us after is your call.
- Full ad-account + pixel audit
- Attribution + CRM reconciliation
- Written 90-day growth plan
Performance Retainer
Fully managed paid + lifecycle + reporting. A named squad running your growth engine with weekly calls and monthly business reviews.
- Paid + lifecycle + analytics squad
- Weekly reviews, monthly retros
- Typical: 6–12 month engagements
Embedded Growth Team
A dedicated growth squad working inside your Slack, your tools and your roadmap — effectively your marketing team, without the hiring overhead.
- Sits inside your Slack + tools
- Scales up/down by quarter
- Best for: Series A/B founders
Honest Answers to Marketing Reality Questions
The questions every smart buyer asks before signing. Here's what we tell them.
Why does your ROAS look lower than our current agency's?
Because ours is real. Most agency ROAS is last-click, deduped wrong, counts view-through on branded search, and ignores offline conversions. We report blended ROAS tied to your bank statement. It's usually 30–50% lower than the number you've been staring at, and it's the one that matches reality.
Can you guarantee a specific ROAS or CAC?
No, and you should walk away from anyone who does. We guarantee the process: the tracking will be honest, the tests will run on schedule, the reporting will be weekly, and we'll tell you the truth about what's working. The numbers follow from that.
Do we need to rebuild our landing pages?
Almost certainly, yes. Paid traffic to a slow, generic, unfocused landing page is the #1 reason CAC is high. We audit your current pages in week one and tell you which ones are worth keeping. Often we build new ones inside the engagement.
How do you handle iOS 14, cookie death and consent mode?
Server-side GTM container, Meta CAPI with event deduplication, Google Enhanced Conversions with first-party data, offline conversion uploads from the CRM, and consent mode v2 wired in properly. It's not a silver bullet, but done right you recover 60–80% of the signal the pixel lost.
Who owns the ad accounts and data?
You do. Always. Ad accounts in your business manager, GA4 in your workspace, GTM in your container, CRM in your name. We get access, not ownership. If we part ways, you keep everything and the next team can pick up on Monday.
Will you work with our existing agency or in-house team?
Yes, often. We're frequently brought in as the analytics and tracking backbone for an existing team, or as the paid squad under an in-house CMO. We're not precious about org charts, we care about outcomes.
How long until we see results?
Tracking fixed in week 2. First campaign iteration in week 3. Meaningful CAC movement usually in weeks 6–10, assuming the creative budget is serious. Anyone promising hockey-stick in week one is either lying or about to blow your budget on a spike that won't repeat.
What budget do we need?
Below ₹5L/month on paid, a retainer is usually the wrong call — hire a good freelancer and come back when you're scaling. Between ₹5L and ₹50L/month, our standard retainer fits. Above that, we build an embedded team with dedicated seniors.
Do you do SEO and content too?
Yes, under separate engagements — SEO and content marketing are their own services with their own teams. They pair well with paid, and we integrate the reporting so you see blended CAC across paid and organic.
What if a channel just isn't working?
We turn it off. We'll tell you in week 6 if Meta isn't paying back for your category, or if LinkedIn is too expensive for your ACV, and we'll redirect budget to what is working. The goal is pipeline, not keeping every platform happy.